Brand Insights
Connecting the world through students
The Foundation for International Understanding Through Students (FIUTS) prepares students at the University of Washington for success through leadership development, community connections, and cross-cultural connections.
FIUTS programs support all 8,000+ international students attending the University of Washington and enrich the Puget Sound by bringing international scholars to the region through U.S. Department of State visiting programs.
After a decade of using a complicated logo that referenced the organization's full name, we rebranded as "FIUTS," the name that the board, staff, and students had been using for years. Additional work followed quickly.
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